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News — Heritage Jersey

The Humble Head Badge

Design Headbadge Heritage Jersey

The Humble Head Badge

A huge influence of the style of Shutt in the rich heritage of cycling. Our office has become home to our cycling memorabilia which provides us with daily inspiration. A highlight of our display is our head badge collection which certainly attracts attention from those visitors lucky enough to see it. The neat rows of metal badges read like a history of British bike building, showing us the evolution of those builders who have survived into the present day, and those who have fallen into obscurity or no longer exist. The desire for weight saving, improved aerodynamics and changing tastes...

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