News

With the Tour de France due to start this weekend in Yorkshire there have been any number of stories of people cashing in on this once in a generation opportunity.  From houses on the route renting out rooms for many £100′s to pubs charging upwards of £30K for a booking this really is a golden (jersey) opportunity for some. As the largest public sporting event in the world there are plenty guerrilla marketing opportunities which is why we are hoping to see Dirk Hofman make a return to Le Tour.  We first spotted Dirk at the 2009 Classics with the...

We never cease to be amazed at the variety to our days at Shutt and last week was a case in point.  Mid-way through a meeting with one of our factories discussing our new range of retro garments we had a visit by a cyclist who spotted our sign on the barn and thought he’d pop in and say hi. After a not so brief chat about all things bike he suggested we take a quick look at his machine.  As a rule we tend to be shown some nice new carbon but on the occasion it was a mount...

It’s been a busy year for Oxford’s Shutt Velo Rapide, with two race teams, Shutt Squadra Donne and Twenty3c-Focus, extending sponsorship of the Women’s Team Series and 3 Days of Bedford, the UK’s only multi-day women’s stage race. Not a company to take things easy over summer, they have been busy with their new designer, Lucy Gardner, and they’ve added three new women’s Merino Perform™ jerseys, a New Men’s Classic Jersey, and several limited edition Tweed Caps all handmade in their UK Factory to their range of Autumn Winter clothing which includes 2 performance jackets and winter leg-wear.  First up...

Shutt Velo is proud to be sponsoring an audacious endurance cycle ride in memory of a fallen Marine in Afghanistan. Friends Scott Jenkins (32), Rhys Jenkins (25), Lewis Earls (24) and Ross Stephenson (29) from Wales are to embark on an astonishing 4,000 mile cycle from America’s most Northern point to its most Southern point in just eight days. This bold charity endeavour, aptly named Point2Point: Cycling the Divide, will see the men cycle 112 miles a day each in just 6 hours, with continuous cycling and tackle 14,000ft inclines to reach their goal end date of July 8th 2013....

British racing drivers, Darren Turner and Peter Dumbreck, will leave behind the familiar surroundings of the Aston Martin Vantage GTE cockpit this August and hit the road on bicycles for a new endurance challenge, all in the name of charity. Peter (left) and Darren squeeze in some training during the Le Mans Test The long-time friends will set off from Land’s End on 9 August and ride the full length of England and Scotland before arriving at John O’Groats, just over a week later after cycling 950 miles. As both Peter and Darren’s children were born at the Horton Maternity...