Shutt Velo Rapide Expands into Luxury Retail Outlet

York, 10th November, 2011 – Shutt Velo Rapide, UK manufacturer of fine handmade Merino Perform™ cycling clothing, has today announced that it has moved into the luxury retail market with a partnership signed with Cycles UK.

Cycles UK hold the exclusive rights to sell cycling goods within the famous and luxury goods department store of Harrods and in addition to carrying the Shutt Range will stock a bespoke made Shutt Velo Rapide jersey for the store. In addition Cycles UK will also carry the entire range of Shutt Velo Rapide tops for both men and women in all its outlets.

“These partnership with Cycles UK allow us to extend our reach to a much wider audience than we have previously been able to reach. Their customer value high quality goods which is a perfect for our products,” said Peter Bragg, Marketing Director for Shutt Velo Rapide. “This is also an exciting time for Shutt as we are moving away from an online only company to one where our customers can go into store to try and buy our goods.”

Cycles UK Manager Director Richard Schofield said: “We are very pleased to be working with Shutt Velo Rapide. Their cycle clothing has fantastic design, quality and is British made. Something that is also extremely important to us is the after service and back up we receive. To that end I believe Shutt Velo Rapide are second to none.”