Shutt Velo Rapide Break into North America – 11th July ’11

Shutt Velo Rapide, UK manufacturer of fine handmade Sportwool™ cycling jerseys, has today announced its expansion into the North American market following a partnership agreement with Stage-Race Distribution.Stage-Race Distribution caters to both the United States and Canada and will bring the complete range of Shutt Velo Rapide men’s and women’s products to these two markets.

“Stage-Race Distribution is thrilled to be partnering with Shutt Velo Rapide in bringing their complete cycling range to the North American marketplace,” said Michael Yakubowicz, managing director for Stage-Race Distribution. “Featuring quality handmade-in-Britain and racing pedigree that is nearly unparalleled in the cycling world, Shutt Velo Rapide’s amazing products come at a time when the North American consumer landscape is in dire need of a thorough infusion of both quality and style.”

“Outside of the UK, North America is the biggest target market Shutt Velo Rapide is looking to break into. We are receiving a high demand for our clothing from this market so it makes sound business sense to have a physical presence, through the team at Stage-Race Distribution, to look after these customers’ needs,” said Peter Bragg, managing director for Shutt Velo Rapide. “Stage-Race Distribution, a young dynamic company and with their access to all the independent bike shops in North America, is the perfect company to partner with for Shutt VR.”

Stage-Race Distribution will have the entire Shutt Velo Rapide product range on display at both BTAC (Canada) and Interbike (USA) trade shows in September.